Question: Why would I want to own a DSN Franchise?
Answer: Discount Sport Nutrition is a company
that has been around since 1996. Every employee at DSN is dedicated
to making the company succeed. Since the company is mostly made
up of young business professionals, the atmosphere is up-lifting
and challenging. Everyone wants to be the best that they can be.
Most competitors in this business have the idea that selling supplements,
vitamins, herbs and other health related products has to be made
up of a boring, quiet, and corporate-like surroundings. Here at
DSN we target the younger generation which has the more "upbeat"
and "fun-to-be-at" stores. We at DSN want to take care
of our franchisees, our employees and our customers. Come into
any one of our stores and you will definitely see and feel the
difference. Since we do have such great relations with around
20 distributors around the United States, we receive the BEST
discounts in the industry. We know a lot of companies might say
they get good discounts, but look at our prices and you can tell
we get something special. Our franchises will be able to buy their
supplements directly from our approved suppliers.
Question: How much is the initial investment?
Answer: Discount Sport Nutrition states that
you will need at least $87,795 to begin operation of a DSN Store
which does include the initial Franchising Fee. This initial fee
includes things such as, DSN's approved POS computer software,
computer equipment, shelving, product inventory, furniture, training,
office supplies, build-out, and much more. Each stores' expenses
are different depending on the location and size of the store
you pick out. We leave that part up to you. Our range for start
up is between $87, 795 to $170,295.
Question: What is the term for the Franchise
Agreement?
Answer: The term of the Franchise is 10 years
per agreement with the option to renew at the of the 10 years.
Any franchisee can relocate or transfer their store at anytime
during there agreement. Relocation and transfer fees do apply
but this allows you the option to not feel tied down.
Question: Where can I put a DSN Store?
Answer: DSN must approve all site locations. Generally
we like our stores next to a gym, college or sports related complex.
We are only offering our franchises in the United States at this
time. We have not moved into these states as of yet: CA, CT, HI,
IL, IN, KY, ME, MD, MI, MN, NY, ND, RI, SD, UT, VA, WA, and WI.
We will be moving into these states and outside of the US later
on. We believe that dealing with a smaller region in the beginning
will benefit everyone.
Question: Can I operate more than one DSN Store?
Answer: Yes. You can own and operate as many stores as
you want as long as you meet our financial and operational guidelines.
Question: Can I sell my DSN Franchise?
Answer: Yes. Like any other business you can sell to
a buyer approved by the company. We know there are people that
like to build up stores and then sell them after they are up and
running. There is a transfer fee to cover all the paper work and
other related costs.
Question: How much training will I need?
Answer: We offer a three phase training program which
consists of training at a DSN corporate store and training at
your store before and during the first few days of operation.
We believe getting into the heart of the business will get most
of your questions answered and also get you up-to-date on everything
we offer. Also at any time during your franchise agreement, you
can call us to receive on-going support.
Question: What support do you offer?
Answer: Not only do we give you our confidential DSN
Manual that explains all the steps to opening a store and how
to operate one, we help you determine the best site location,
help with lease negotiations, store decor, permanent sign criteria,
beginning inventory and supplies, marketing materials, POS equipment,
DSN's full product database, POS software training, opening assistance,
grand opening promotion and much more. We also offer continued
support through-out the life of your agreement.
Question: Will I be listed on your website and in your
catalogs?
Answer: Yes, you will be listed in both places. We want
you to be as successful as you can be.
Question: How can I take advantage of your web and catalog
sales?
Answer: Every Franchise can take part of our referral
program. Any shipment for our warehouse that is shipped to your
area from a customer, you will get 3% of the sale every quarter.
We feel this will help not only you get our name out but help
us get your name out as well. It is a win-win situation.
Question: How will my prices compare to other retailers?
Answer: This one is easy... check out our website, plus
look at our prices at any of our stores. You will see that we
are one of the cheapest retailers around and have been since 1996.
Question: Do I have to carry every product line that
you currently have?
Answer: No, we believe, however, having a large selection
of products benefits the customer. The customer will know that
we are a one-stop-shop that will meet most of their nutritional
needs. DSN just requires you to buy only from our approved suppliers.
Our suppliers carry all the major lines of supplements. Franchisees
can carry other product lines even if the DSN Corporate stores
do not carry them, we just need to approve it. The reason for
this policy is that we understand in different areas certain lines
of products sell better than others, therefore, the choice is
yours. You can even carry more than what we have.
Question: Do you offer any type of protected turf?
Answer: Yes, under your franchise agreement, you will
have the right to set up and run a single store at a specific
address that you will select and we will approve. Your turf is
all the area that is within 2 miles of your DSN store. The reason
we call it protected is because we are not going to let any other
franchisee or affiliate open another DSN store within that area.
You do not have to do anything special (like make a certain level
of sales volume or market penetration) to keep your protected
turf. It is all yours for the life of the agreement.
Question: What about other DSN company owned stores or
franchisees within my city?
Answer: Under out franchise agreement, you also will
get a right of first refusal to open an additional DSN store in
the same city where your first DSN store is. This means that if
DSN Operations or another franchisee or anyone else comes along
and wants to open a DSN store within the city limits of your city,
you will have a right to do it instead. This will give you the
option to own the whole city if you want.
Question: What do I need to do if I am serious about
getting a DSN franchise?
Answer: All you need to do is answer our Confidential
Franchising Form questions and send it in. Our Franchising staff
will review your information to make sure we are both compatible.
If we are then you will receive the information in the mail shortly.
We at DSN are proud of our company and we know that you can be
successful with one or more of our stores. Please email us if
you have any questions at all. No question is a bad question!
This is a big decision and we are here to help you in any way.
Just email us at franchising@sportsupplements.com
If
you want to learn more about Franchising, we recommend a book
Titled, The Franchise Bible, by Erwin J. Keup. This book can be
purchased from most books stores in you area.
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